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8 online reputation management mistakes businesses should avoid
Studies suggest nine out of ten people check online business reviews before engaging with the brand. This number alone points to the importance of online reputation management (ORM), which establishes and maintains a positive impression of one’s business. However, many mistakes could be made here, costing them their existing and new customers. Here are a few such mistakes businesses make and strategies to avoid them: 1. Staying away from social media Often, those with small to medium businesses do not see the value of social media, causing them to stay away from it. This can be one of their biggest mistakes, especially when managing their online reputation. Although it consumes a fair amount of time, energy, and resources, social media gives one a platform to engage with customers, assist them, and clear any misunderstandings. This is a great trust-building tool that can also help ensure repeat business. 2. Not working with an online reputation management strategy Another misconception many people have is that good work automatically translates into good reviews online. While it is important to maintain the quality of goods and services, this alone is not enough. Businesses must work wisely to develop online reputation management strategies with their social media policies.